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Monday, November 18, 2013

Week Three Discussion

     Increasing the profit is always a main concern for a company.  Even more so, with an NHL team the same tickets are sold over and over each year. How you market the hockey tickets determines your success off the ice. Being creative with your marketing strategy is a major key. The main question is how can we keep bringing these fans back year after year and give them a better experience than the year before?

     The smart arena is a new fab in the sports world, and is quickly changing the fans experience at such events. This change is something I see being huge in giving a better access to season ticket holders. Because of a newer arena ticket sales will be increased. Every season ticket buyers will be allowed to download a team app on their smart phone and for home games they will gain access to highlights and halftime reports immediately to their phone. Giving a special access to buyers will drive the price and need for the tickets upwards.

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