Increasing the profit is always a main concern for a
company. Even more so, with an NHL team
the same tickets are sold over and over each year. How you market the hockey
tickets determines your success off the ice. Being creative with your marketing
strategy is a major key. The main question is how can we keep bringing these
fans back year after year and give them a better experience than the year
before?
The smart arena is a new fab in the
sports world, and is quickly changing the fans experience at such events. This
change is something I see being huge in giving a better access to season ticket
holders. Because of a newer arena ticket sales will be increased. Every season
ticket buyers will be allowed to download a team app on their smart phone and
for home games they will gain access to highlights and halftime reports
immediately to their phone. Giving a special access to buyers will drive the
price and need for the tickets upwards.
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